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Serums contain many active ingredients that effectively act on specific skin problems such as wrinkles, a lack of hydration, a pale complexion and pigmentation marks.

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A serum usually looks like a slightly transparent, milky substance. It provides your skin with an efficient care, because active ingredients can be absorbed through the skin faster through a serum than through a face cream. A serum, as it were, opens the door for the active substances, while a cream envelops the skin with a veil that closes it again, so that the active substances are retained. Read more.

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